Overbrook Presbyterian Church

By Mast Interactive

Mast Interactive partnered with Overbrook Presbyterian Church to deliver a thoughtful, modern website that balances clarity, warmth, and ease of use. The project emphasized strategic content planning and creative production to better tell the church’s story, supported by a refined UX/UI visual design that improves navigation and engagement across devices. Behind the scenes, we engineered a flexible CMS and content architecture that empowers staff to manage updates with confidence, while strong project management ensured a smooth, collaborative process from discovery through launch. Ongoing support helps keep the site healthy, relevant, and aligned with the church’s evolving needs.

Strategic Planning & Audits Content Strategy & Creative Production UX/UI & Visual Design CMS Engineering & Content Architecture Project Management & Ongoing Support

>244%

Annual Traffic Increase

>185%

Boost in Organic Search

+30%

User Engagement Improvement

Turning strategy into measurable digital impact

Problem

The previous website was built on aging technology that made updates difficult. Additionally, new visitors struggled to quickly understand the organization’s mission, offerings, and community life. Key information was buried, and the site did little to guide first-time users toward meaningful next steps.

Solution

The new website was designed to give the organization a modern, sustainable digital foundation that is easy to update, visually engaging, and built for today’s audiences. By moving to a flexible content management system, streamlining navigation, and adopting a mobile-first, contemporary design, the platform now supports timely communication, resonates more strongly with younger community members, and clearly guides new visitors toward meaningful ways to engage—helping the organization stay current, welcoming, and connected as it grows.

The Result

Strategic Planning & Audits

Digital engagement strategy across web, email, and social media.
User and market strategy via stakeholder interviews, audience surveys, and comprehensive Flywheel Advertising Audit.
Brand strategy and platform development.

Content Strategy & Creative Production

Development of content libraries and management systems.
Ad creative development (image, video, copy) and strategic content interspersed with calls-to-action.
Interactive tools (e.g., quizzes using Vue.js within WordPress).

UX/UI & Visual Design

User research, usability testing, and information architecture.
Brand and identity design, user interface design, and data visualization/infographics.
Photo-centric designs with authentic imagery and social media graphics (static and animated).

CMS Engineering & Content Architecture

Custom web development with CMS integration (e.g., WordPress, Drupal).
Fully responsive, accessibility-compliant (WCAG 2.0) websites with flexible page layouts.
Easy-to-manage administrative interfaces for staff updates.

Project Management & Ongoing Support

Use of online tools (e.g., Monday.com, Jira) for collaboration, timeline tracking, and QA.
Post-launch support (60 days) and retainer packages for ongoing maintenance.
Budgeting, forecasting, and coordination between internal/external teams.